How to continue building your career at school

It can be frustrating spending the summer in the ~adult world~ at an internship, only to have to go back to school in the fall. I’ve spent the past three summers doing internships, and every time I went back to school, it felt like I was putting my life on hold instead of getting ahead. But this isn’t the right way to think (you are in school to get your degree and therefore get ahead, after all), and you can still take advantage of your time in school by developing new skills and gaining different experience.

Which sounds like bullshit, but I am not here to bullshit you. Some people spend college doing the minimum, which involves skipping lectures and selling your textbooks halfway through the semester to buy a burger (guilty as charged on the latter). You are going to spend it possibly doing those things, but also still growing on a personal and professional level. You can have it all. You can enjoy a burger bought using blood textbook money and simultaneously become extremely hireable.

Sound too hard? Here are a few different plans of action for continuing your career while still making it to class and slaying that degree:

Plan A: Continue your work for the company you interned at

If you have a strong desire to keep working your internship and think you can handle it (school is, like, hard sometimes), ask if there’s a way you can continue after class. If you’e in the area, you can offer to stay on part-time at the office, or you can help out remotely. I had one internship that let me extend my internship through fall and work virtually from school, since I didn’t have to physically be in the office to do my job effectively. It will depend on your industry, relationship with the company, and geographical/time constraints.

Pro tip: Give them a reason to let you stay on– pitch your contributions and show them that they still need you!

Plan B: Freelance for local businesses and nonprofits

If continuing the internship isn’t an option, you can also take on freelance work. Into music and event promotion? Offer to help out your local concert venue. Enjoy shopping and social media? Ask around at the fashion boutiques in your town to see what you can do for their Instagram. Do you already feel passionate about a nonprofit in your area, and think you can contribute your professional talents to their cause? Volunteer on a whole new level. My sorority works with the Alzheimer’s Association, for example, and I would love to do PR for them while I’m in grad school.

Plan C: Work on your resume and personal brand

This actually should’t be a Plan C; it should just always be an ongoing focus as you start out in your career. It takes serious time and energy to update your LinkedIn profile, re-design your resume, maintain a personal website and construct a portfolio. Or at least, if you’re doing all of these things right. In school, you’ll have more time on your hands than when you’re working a full time job, so take this as an opportunity to spend time on yourself.

Also, remember that you just finished your internship, so it’s important to update everything with that new position under your belt! Know it’s a pain. Just do it.

Plan D: Learn and develop new skills

At your internship, did you realize you could work on certain areas to make you stronger in that industry? Now is the time to work on those areas. I learned over one summer that Excel spreadsheets are a major part of entry-level work in PR (Surprise! Sometimes your dream job involves things you thought you were avoiding). So now I know to focus more on learning the ins and outs of Excel, and it’ll make me an even stronger candidate since many PR/journalism/communication majors don’t think to learn it. There are plenty of online resources for teaching yourself skills, and taking the time to develop those skills while everyone else was snoozing through class will set you apart.

2017-2018 is going to be an amazing school year, and you can make it an amazing professional year, too!

XO,

CC

 

 

How I Became a Morning Person

Most articles will tell you that one of the most common habits of CEOs and successful people is that they start their day early. What the article doesn’t tell you is that successful people pretty much have no choice.

Or rather, they did have a choice at some point– back when they were an intern, maybe, and they could either go the extra mile or not.

I have this theory that being good at your job is not as much about talent as it is about time management. And mornings are the ultimate time for time management. It sucks at first, but getting up just an hour earlier puts an extra hour of time back in your day. It’s like a freebie.

No one is bugging you.

The time from around 5-8a.m. is all yours. You can do whatever you need to do– work out, grab coffee, get a project done, or God forbid, eat a healthy breakfast for once. All without a single text or email.

Mornings don’t sound all that bad when I put it that way, do they?

But it’s not easy getting yourself in the habit, which is why not everyone does mornings. Everyone can do mornings, though. It just takes a few tricks.

Turn down the AC.

When you wake up and it’s freezing outside your bed, that does not make you want to get out of bed.

Turn up the coffee.

I mean, you probably knew this tip was coming. You can’t exactly wake up and smell the coffee unless there’s like, actually coffee. Coffee is a morning drink (for most people that aren’t me and only drink coffee once a day) for a reason- it motivates you to get your butt out of bed and at least a few steps into your kitchen. Or Starbucks. Whatever it takes.

Make it easier on yourself to get ready.

Figure out your outfit the night before. If you’re going to the gym, set out your clothes and shoes in advance. It sounds dumb, but

Eat a good breakfast (or at least a passable one).

pexels-photo-236813.jpeg

fried-eggs-breakfast-toast-food-50600.jpeg

Were those stock photos enough for you?

No?

pexels-photo-76172.jpeg

Still not convinced?

berliner-breakfast-bun-cake-41300.jpeg

Aha. Thought so.

One of the perks of perking up in the early AM is having time to get yourself a decent breakfast. Food is an excellent motivator for just about anything.

Go to bed early.

I am a bit hypocritical in this advice. Sleep is not my strong suit. But it’s super important to get yourself in bed at least by 11 to be able to wake up early. Common sense, yeah, but suddenly it’s 2 a.m. and you have no idea why you’re still up writing a blog post. Whoops.

Lose the alarm.

Seriously, it sucks. Use a song instead. A song you like but are okay with not liking, since you’ll hear the sound of an alarm every time you hear it. I used to use “Amber” by 311, but it was so relaxing I sometimes slept through it. So. Don’t do that.

Make it a habit.

Once you’re consistent, your body will get adjusted to the rhythm and it’ll be second nature to be one step ahead of the world. Grab yourself a coffee for being so damn on top of it.

Does anyone else have pointers for becoming a morning person?

XO,

CC

 

 

Beauty in Transit

Lately I’ve found myself on a train with a bare face and 30 minutes to kill before I have to arrive somewhere and look like I didn’t just run out of my apartment.

Except I’m always racing against time, and when you have 5 minutes to hop on the Metra, mascara isn’t as important as making it there. The good news? My makeup bag is always with me, with beauty tools made for moments of panic.

Here are some pointers for beauty on the go, whether it be trains, planes or automobiles:

Foundation

Hopefully you got this on before you left the house– this one is most important to do under good lighting– but if not, no worries. Just make extra sure you’re blending with the right brushes.

Start with a primer that has SPF (ALWAYS SPF) and then use a BB cream that gives you nice coverage without being super heavy. When you’re applying quickly, you can’t afford to do heavy.

Be sure to use a brush that gets the job done in quick, broad strokes. I use the e.l.f flawless face brush.

Cheeks

A duo palette is the call here. I like the NYX Cheek Contour Duo Palette. If you can go pricier, Clinique and Tarte have great options. Right now I use Clinique bronzer, and apply it with the e.l.f fan brush.

Bonus points: Finish it off with highlighter to look like you really have it together.

And with that, you’ve gotten your base done. On to the hard part!

Eyes

If you’re a travel pro, you have the travel size Urban Decay Primer Potion.

It’s so itty bitty! Look at it next to my mascara!

Next, use a palette with your essential neutral shades. I usually have the original Urban Decay Naked or the Naked Smoky palette with me, but it’s not ideal since it takes up more space. Try a mini palette with the best of the basics. You can always darken it depending on where you’re going. A couple suggestions:

As for eyeliner: Beware of bumps, and choose an eyeliner that won’t smudge if you do hit something. The Maybelline Eyestudio Lasting Drama Waterproof Gel Pencil is a good smudge-proof option.

Mascara

When you need to swipe it on quickly, it’s important to have a mascara that will still achieve the same volume without being clumpy. I use the Clinique Travel Size Chubby Lash Fattening Mascara or the classic Maybelline Falsies to get the voluminous effect in seconds.

Lastly: Lips & Nails

When it comes to shaky transportation, you want to avoid neon-bright lip colors and lipsticks that are unforgiving with mess-ups. Opt for a neutral or light pink color in either a lip gloss or lip crayon, which won’t need as much precision and still looks great. The e.l.f. Lip Kiss Balm  is swell.

If you have time, paint your nails with another light, forgiving color. Then grab a magazine and your headphones to sit back and relax, knowing you just pulled off a polished look in the middle of rush hour. Not bad at all.

XO,

CC

 

 

 

Interning after graduating: Is it worth it?

So you just graduated. What now?

Well, some may argue that it’s time to find a job. I agree with that– eventually. Because to find a job, you might need to consider an internship first.

A few reasons NOT to intern after you graduate:

You already have a great job lined up.

The internships you’ve gotten are unpaid (I advise against unpaid internships; in my opinion you should be doing real work and therefore should be paid. If you aren’t getting paid, you don’t be doing real work, and then what’s the point?)

You’re not trying to work.

A few reasons to intern after you graduate:

Your dream company hires entry level employees from their interns (this is a commonality in the PR/marketing/advertising industry, and I’ve seen it in plenty of others like accounting). 

You want to try out a career path before committing to it.

You’re breaking into a competitive industry.

You want to learn more about a company to see if you fit in.

It’s paid.

You’re going to graduate school and want to get experience over the summer.

You’ll gain experience that you would also gain as an entry-level employee (very true of my internship experiences).

You’re trying a new city.

You’re trying to be employed.

Graduation is merely a ceremony and you aren’t quite ready to be a full time adult yet so an internship is a good trial run for the real world.

Yeah, that one.


The bottom line: An internship is often a stepping stone to a full-time job in the career you want, so don’t overlook it. A few months as an intern will be 100% worth it in the end, especially when you might otherwise be spending those few months looking for a job. 
Remember that even med school graduates start as interns in hospitals. If you’ve learned anything from Grey’s Anatomy, it’s that we all need to start somewhere. And one day you’ll blink and be the world’s best neurosurgeon or something.

See, internships aren’t all bad.

XO,

A

10 Media Outlets Every Lifestyle PR Professional Should Follow

Every morning at 8 a.m., I get to the office, turn on my computer, and read the entire Internet.

Okay, not quite. But close enough. It’s part of my job to do a sweep of every major news outlet, checking for news about my clients, the industry, competitors, and any other notable stories that a company’s leaders need to know.

It’s also part of my job to keeping up with trends, getting better at my career, and understanding what’s relevant in today’s society. Pretty tall order, right? Luckily, my go-to list of daily media outlets help me stay on top of everything I need to know, from the latest trending makeup look on Instagram to the most important mergers and acquisitions of the week.

giulia-bertelli-104575

Lifestyle:

  • Refinery29: If I had to pick a number one, R29 would be it. Which is probably why I listed it first.
  • TeenVogue: I’m not a teen, fine, but TeenVogue is still relevant. Lately their articles have been spitting straight truth.
  • Bustle: An all-around great site with the most up-to-date headlines. If it’s a thing, chances are it’s already on Bustle.
  • Brit + Co: The ultimate DIY site. Enough said.

Career:

  • Corporette: An awesome work-fashion combo blog catering to overachievers.
  • The Everygirl: A down to earth site with some of the most inspiring career stories and advice.

Business:

These are all like spinach for the brain: Not the most exciting, but good for you.

Bonus:

The glossies!

In other words, print magazines that people are forgetting about. These all have webites, of course, but there’s nothing like the “thump”– the sound you hear of a print magazine landing on your coffee table.

  • Glamour
  • Vogue
  • Cosmopolitan
  • The New Yorker