Breaking into your dream industry

We’ve all got dreams about where we want to be. For some, it’s the beach. For others, it’s In-N-Out (me, 90% of the year when I’m away at school in Missouri). And for so many, it’s working in the fashion and beauty industry. Which happens to be one of the hardest, most competitive fields to be in.

Many people ask me how I ended up doing PR for fashion and beauty retailers. The simple answer to give is that if you’re passionate enough about something, the rest follows. I’ve always been inspired by fashion retailers, magazines and bloggers, and I was naturally doing my thing following online fashion retailers when I discovered NTYLS. They just happened to be hiring for a Marketing Communications Intern. I just happened to love their style and their story. And the founders just happened to love my style and story when we met over coffee.

But that’s not the whole way it happens. Yes, I got totally lucky, but if I hadn’t been actively searching for places to draw inspiration from, and if I hadn’t put myself out there, and if I hadn’t spent a thousand hours working hard on my writing and marketing skills, there’s no way I would’ve gotten my first fashion gig. And there’s no way that gig would have led to my next gig at Ulta Beauty, my big break in the beauty industry, or Ketchum, my big break in the agency side of PR.

Landing your dream job in the place you’re passionate about is completely possible, even probable. But the pieces of your puzzle won’t fall into place unless you get the pieces first. Here are my pointers for working hard and sending good vibes to the universe:

  • Be genuine. Before I was hired at Ulta Beauty, one of my interviewers asked me who my favorite beauty bloggers were, and what my favorite makeup brands were (of course I said the Urban Decay Naked Palette, like the majority of girls in the United States). If you really do care about the industry, you’ll have no problem being enthusiastic and knowledgeable. And your employers will see it.
  • Search for opportunities, and make doors open even if they look closed. An amazing job isn’t going to drop into your lap one day while you’re eating your In-N-Out burger, unless you look like a model and a scout discovers you, in which case, can I switch lives with you for a year before I go back to eating In-N-Out? If you’re a normal person, you’re going to need to dig, dig, dig for opportunities. Make a list of places you’d love to work for. Keep an eye out for openings, or even reach out and pitch your talent to them. You never know when someone might need you. When I got the Ulta internship, it’s because my eyes were open and I saw the LinkedIn job posting, not because a recruiter plucked me from obscurity.
  • Work, work, work, work, work. Says Rihanna. Listen to her. Yes, it should be fun pursuing your passion, but it also comes with developing serious skills. The most successful people spend a lot of their free time doing the hustle instead of watching Netflix, and the people who say you’re too obsessed with your career are the people who are in disbelief when you end up landing your dream. Practice, practice, practice, and you’ll find yourself rising above everyone else who just does their required work and calls it a day.
  • Find a support system. I would not be blogging about reaching my dream career if I wasn’t surrounded by friends and family who are 110% behind me and my craziness. My boyfriend, bless his heart, knows to expect my frantic phone calls about things he knows nothing about (such as the Urban Decay Naked Palette). And he knows how important it is that I do what it takes to make things happen. Nothing can replace that, and you need it.
  • Figure out what sets you apart. What are you good at, that other people aren’t? For me, it’s being able to learn a lot of info in a little bit of time. Or walking into a room and getting along with just about any stranger there. Or putting myself into anyone’s shoes so I can write from their perspective. These things are hard for many people, and I use it to my advantage when seeking out opportunities. Find your unique strengths, write them down somewhere, remember them when you write cover letters, go to interviews, or go to the office.
  • Always send positive energy. Attitude is everything, and when you’re going for a competitive field, so many people want your spot that nobody with a negative attitude ever makes it. When you love the universe, the universe loves you right back. It’s a simple concept that everyone knows, but not everyone can practice.

XO,

CC