5 Creativity Boosters for When You’re Working From Home

As much as I love working in a coffee shop, library, or an office, sometimes it’s nice to just wake up and make coffee and wear sweatpants all day while you get things done. And sometimes you just need some quiet alone time to keep your sanity intact.

The huge downside of working from home is getting into that creative workflow mode when you might not be in the most inspiring environment (not that you can’t get great ideas from a living room couch, but it doesn’t help). That’s why I put together this list of my favorite strategies for getting your grind on from the comfort of that couch.

Put on some background noise. 

I love the coffee shop atmosphere because it has just the right balance of noise and non-noise, which research has proven to boost creativity. I don’t know about you, but I can’t work in complete silence, and it helps to have ambience in the background when you’re at home.

Coffitivity is an amazing website that I just discovered a few weeks ago. It actually plays coffee shop noises, and you can actually pick from different types of coffee shop noise (the lunchtime rush? a college campus?) to get the vibe you want. If coffee shop noise isn’t your thing, put on a mindless TV show or your best Spotify playlist to nail the right sound for your work mode. Believe it or not, Keeping Up With the Kardashians gives me some of my most productive moments.

Go back to the drawing board.

A literal drawing board! I missed having the whiteboards and easels that office conference rooms have for brainstorming, so I bought a full-size easel at Michael’s and set it up at home. It’s the perfect blank canvas for when I need to draw out what I’m thinking, or make lists, or write down an inspiring quote. Whiteboards and easels are the ultimate place for ideas, and having that place at home will help you when creativity strikes at home.

Block out time when your brain is at its best.

Everyone has a time of the day that they feel most “on”– that is, when your brain is most productive. You’re always supposed to save the hardest tasks that require the most brainpower for when your brain has the most, well, power. That means if you know you work best in the AM, crank out your most work in the morning and save everything else (emails, phone calls, smaller tasks) for the afternoon. If you’re a night owl, do the reverse. And defend that time fiercely. Don’t let anyone take it up. Put time on your calendar if you need to show everyone that you can’t be disturbed.

Do something active, even just for a few minutes.

When you’re working in an office, you often get up and moving, even just to go to a meeting, but at home it’s easy to get stuck sitting for hours at a time. I have a yoga mat by my desk, for when I need to get the blood flowing. Even if it takes just a few yoga poses or a 5-minute walk, you feel refreshed and energetic when the home environment starts to make you feel blah.

Take an hour to shake up your routine.

Whatever you don’t get to spend an hour doing at the office, take the chance to do at home. Read a book you wouldn’t normally have time for, or catch up on the email newsletters that you don’t usually read. Buy fresh flowers for yourself and put them on your desk. Go through your closet and put together new outfits. Take a bath! Go see a matinee movie like they do on Mad Men when they’re feeling creatively stuck and need to clear the cobwebs. Shaking it up and doing something different can be a huge boost to your thinking, and while you’re taking your mind off your work, sometimes your mind will sort things out on its own.

Have you found any good strategies for getting that flow going while you’re WFH? I hope my methods have worked for you!



The Caffeinated Internship Series, Part II: The Resume

Welcome to Part 2 of my internship series! In this series of blog posts, I give advice on the internship search (a lot of which can also be applied to the entry level job search)! I’ve scored my share of life-changing internships, so I’m super excited to pass on what I’ve learned to all of you.

You know how people always go, “Oh, she looked good on paper, but she wasn’t great in person,” or “He wasn’t impressive on paper, but he’s really awesome when you meet him!”?

We’re going to work on getting you to be fantastic both on paper and in person. But first things first: Paper. Because usually before you wow them in the interview, you have to wow them on paper. Starting with a necessary evil: The resume.

The Caffeinated Resume

How does one caffeinate their resume? Two things:

  • Clean design
  • Compelling, specific job descriptions

That’s it. Easier said than done, though.

Clean design

A well-designed resume doesn’t mean an over-the-top resume. The best resumes are often the simplest, and you don’t need to be a graphic design whiz to make sure your resume looks pretty and polished. Here are my best pointers:

  • Choose one or two design elements that stand out. Do you want your name to be in a unique, handwritten cursive font? Do you have a cool logo? Are you all about the borders? Pick a couple distinctive aspects, and make the rest as simple as possible. If you’ve already developed a personal brand, this is a good place to incorporate any colors and designs that speak to your brand.
  • Use a simple body font that’s easy to read on all computers and mobile devices: Like Arial, Calibri, Cambria, Didot, Garamond, Georgia and Helvetica.
  • If you don’t feel comfy in Photoshop or InDesign, use Canva or a similar (free!) online design program that makes graphic design easy for normal people. Canva used to be my best-kept secret for looking like a design wizard.
  • Use an understated palette with one bold accent color. Mine is white, gray and black, but I use pink for a few of the design elements as an accent. I love pink, but I don’t want to overwhelm the people looking at my experience.
  • Put the most important information at the top. Your name, website, and most relevant experience should all be at the tippy-top.
  • Ditch the objective section. Your resume is about what you are doing for the company, not what the company can do for your personal goals.
  • Pretty paper is a plus. We know that resumes should always be printed on nice, heavy paper, but depending on your field, you might want to take it a step up. My resume is a watercolor design, so I print it on watercolor paper!

Above all:

  • Focus on your achievements. Sometimes if you go too crazy with the design, you take away from what the hiring manager should really be looking at, which is your amazing experience! Keep the spotlight on your words and keep the design simple.

Let’s talk about highlighting some of those achievements next!

Compelling job descriptions

  • Keywords, keywords, keywords. They’re like the hashtags on an Instagram post: If you don’t use them, people won’t find you. Same goes for a resume. If you don’t use words in your resume that match the words in the job posting, the hiring managers might not even see your resume. It’s no secret that lot of those online systems will sort through resumes based on whether they match the keywords in the job description, but a lot of people still have no idea that this is a thing. Unfortunately, it is a thing, so play the game and put in those keywords!

For example: If the job description says “Event planning experience a plus,” you can write in one of your bullet points, “Planned events, including blah blah blah.” Better yet, you can include “Event planning” in the Skills section.

  • Use action words: I know you know this one, but I’m saying it anyways. “Organized. Managed. Coordinated. Maintained. Led. Created.” You get the gist.
  • Give examples: Be specific in what you did. Sticking with the event planning example: When you say “Planned events,” you can be more specific by saying, “Planned events with increased attendance and fundraising efforts, including the 5K for the Cure that had a record 17,000 attendees.”
  • Humble brag: The resume is the place to do it. You have no doubt done something great, so stand up and shout it from the rooftops (in the most objective way possible). Numbers are the best way to do this, like “Increased participation by 70%” or in my own PR case, “Secured a placement in Blah Blah Magazine, resulting in over One Gajillion impressions.”

There you have it- my favorite pointers for creating a beautiful resume. There are so many different directions to take your personal style, but don’t forget to let your experience shine! Sound off in the comments if you have your own tips and tricks. Best of luck when you send that baby out!!



The Caffeinated Internship Series, Part I: Doing the research

Welcome to Part 1 of my internship series! In this series of blog posts, I give advice on the internship search (a lot of which can also be applied to the entry level job search)! I’ve scored my share of life-changing internships, so I’m super excited to pass on what I’ve learned to all of you.

Once January hits, it’s go time for internship application season. A few applications might have already opened, especially in the accounting/finance sector, but most companies across industries don’t start the hiring process until late winter/spring. So you’re here at the right time! Welcome, you ambitious badass, you.

Okay, so let’s dive right in. First things first– you need to find internships to apply to in the first place, right? For many, this is the hard part, because it can be time-consuming to find openings. But don’t worry, I gotchu. Here are some of my favorite tricks for starting the search:

Create a spreadsheet.

This is your home base for all things internship search. On a Google sheet or Excel– whichever scares you less– make an Internship Search 2018 sheet, with columns for the following categories:

  • company name
  • internship title
  • a link to the application
  • materials needed (does it ask for recommendation letters? does it have a weird essay or project to test your skills?)
  • deadline
  • extra details (anything interesting about the company or connections you have)
  • status (here is where you’ll fill in whether you’ve applied, gotten a response back, etc.).

Once you have a place to list all the applications and openings you find, it’s time to go find them!

Narrow down your criteria for a good fit.

Do you need to be in a specific location, or are you open to a number of cities? Does it need to be paid? What kind of company are you looking for– a big advertising agency? A small local business? These will all be important to keep in mind as you start searching.

Let the Googling begin.

Start with the basic job sites, but that’s only the tip of the iceberg. Glassdoor, LinkedIn, Indeed and Monster are all fine and good, but not every company will post their openings there (especially internships). So in many cases, you’ll need to go directly through the company website, which means you should be googling the companies themselves.

When I was looking for PR internships my junior year of college, I knew I wanted to work in fashion, beauty or lifestyle, so I specifically searched for Free People, Nordstrom, etc. Some of these seemed way beyond my reach, but you never know what will happen: Nordstrom reached out to me for interviews, and I ended up making it to the final round even though I was just a junior.

Once you start finding openings, you’ll put them into your handy dandy spreadsheet that you created earlier. Woohoo!

As you keep going, you’ll see new opportunities pop up. Internships are constantly being posted, so you pretty much never run out of things to apply to. It’s also a good idea to set up notifications for new job postings on apps like LinkedIn Jobs and Glassdoor, so that you receive constant updates on what’s opening up.

Network. Network network network.

I know. It’s a necessary evil. But you know what? Sometimes it’s exactly what needs to happen for your dreams to fall in to place. It’s not as scary as people make it sound, especially now that we have LinkedIn. So start reaching out to professors that might have industry connections. Go to career fairs (they’re fun! I swear!) and find out what companies look for. Use your school alumni network. Talk up the guy at the bar who just happened to intern in your dream industry last summer. Yes, even parties are the perfect place to network. See? Not scary. Fun. I can tell you’re not convinced. But trust me.

There are so many networking opportunities that you wouldn’t have even thought about before. Go get ’em, tiger.

Question Time (things you might be wondering at this point)

Q: How many internships should be on my list?

A: Don’t stop ’til you get enough! You should always be adding to the list, right up to when you get that offer letter from your dream job. But if you want a solid number, the reality is that you should be applying to around 30 jobs. I am not joking around.

Q: Are you trying to kill me?

A: Maybe. But okay, you can make this so much more manageable than you think. Break down your list into 7-10 “priority” applications to focus on at a time, based on their deadline/urgency, and how much you want it. Then knock out one or two apps a day. See? Not so bad.

Q: What if my dream company doesn’t have an internship program?

A: List them anyways, and see if you can still intern there by reaching out directly and offering your services. This is where the cold email comes in: You find the right person to contact, figure out what their needs are, and send them an email describing who you are and how you can contribute to filling those needs with your skills. Kinda like a cover letter, but shorter and in email form. You got this.

And FYI, cold emails are often a great idea even when you apply through a formal application system. We’ll cover that next in Part II: The Cover Letter and Resume. Stay tuned!

How are you feeling? Overwhelmed? Excited? Internship/job apps can be stressful, but I’m super hopeful that I can help. The search is on!!



Stick to your New Year’s Resolutions: 5 ways to start

New Year’s Resolutions basically never work. But when they do, it’s because we actually took real steps to change our mindsets. And the hardest part is figuring out how to take those steps. How will we work out more? How will we actually follow through with our grand plan to learn how to play the guitar?

In my experience, I’ve figured out that I need to set goals that are measurable and concrete. This goes for anything, from writing a paper for school or doing a project at work. I hate the term “SMART goals,” which appears in all my business management classes, but the management experts have a point: SMART goals are Specific, Measurable, Achievable, Realistic, and Timely, which make them a hell of a lot easier to take on. Which is what needs to happen with New Year’s Resolution goals. For instance: Instead of “I need to work out more,” start with, “I will go to the gym four times a week for at least 30 minutes at a time.” Get it?

Using the logic of SMART goals and general human nature, I figured out how we can actually follow through with the resolutions we make. This post will tackle the most common New Year’s Resolutions, one by one.

Time to get resolving!

The resolution: Be more organized.

The strategy: “Be more organized” isn’t a very clear goal, so let’s tweak it: “Make 5 changes that take real action toward better organization habits.” Or whatever it is you want to do. These changes can be blocking out time each day for cleaning your workspace, or meal prepping before the week starts.

Blocking out time for cleaning was a good example. I’ll start with that.

I hate cleaning. I do. I feel like it’s a waste of my time when I could be doing something useful and creative like doing research for my thesis, or blogging. Like right now. I’m literally writing this post right now because I don’t want to put my laundry in the closet.

But decluttering IRL needs to happen if you want to declutter your mind and your work. You might not think you’re doing it, but you’re worrying about the clutter. In the back of your brain, in your subconscious, you are bothered by the papers piling up on your desk or the dishes piling up in the sink. So do yourself a favor and dedicate time, even just ten minutes, each day for decluttering.

Invest in the perfect planner. Not a good-enough planner, THE PERFECT planner.

Find a daily planner that works well for you. I cannot stress this enough. I found myself making disorganized lists for different things, from planning my groceries to figuring out my long-term project deadlines, and it’s easy to lose track and drop the ball on at least one of those lists. I created the below customizable planner to put everything I needed in one place:

cc daily planner graphic

Download this printable for free here!

Of course, you can always just go with a planner you buy at the store. And don’t skimp: This is something you will use every day, and it should have everything you want. Like a good boyfriend.

The resolution: Work out more.

The strategy: Invest both time and money in the gym and start in baby steps. Again, you’ll want to clearly define the goal: Is it to spend 30 minutes at the gym, four times a week? Is it to attend pilates class twice a week and turbo kickboxing three times? Depending on what kind of workouts you need amd enjoy, set a goal that seems both doable and challenging, with workouts that fit what you’ll realistically follow through with.

Remember that planner we talked about in the first resolution? Use it to schedule your workouts, and defend those workouts that same way you defend your time for work meetings. That way you won’t be tempted to cancel for things that come up.

Finally, put some money into it. Buy a membership. Get some fun new workout clothes, water bottles, and a gym bag. If you paid for the Zumba classes, you’ll feel more obligated to show up.

Be social. Once you keep showing up, you’ll make friends and want to show up! See if you can find a workout buddy, like a friend who already works out and could convince you to get your butt out of bed.

And once you become a regular, you might even be that workout buddy for someone else!

The resolution: Learn a new skill

The strategy: Like I said in my previous post about productive things to do over the holidays, the holiday season is a good time to start a new skill or hobby that you’ve been wanting to pick up. But we pick it up, and then we go back to our real life, and we drop it. Because when our working lives take over, hobbies suddenly seem a lot less important.

The key here is to treat it like it’s as important as working out or getting food. Because it is. You’re not a robot programmed to spend every waking hour on work or food (unless food is your hobby and you’re trying to figure out how to cook like the Pioneer Woman. In that case, I applaud you). You should be dedicating time to your own interests, and take them seriously– don’t just shrug off your desire to learn knitting or baking or yoga or coding as some stupid thing. Be nice to it. Respect it. Give it time. Let it become a part of your routine. Block off time and defend it, and you’ll find yourself practicing your new skill so much that it will naturally become a part of your life.

The resolution: Do more for charity.

The strategy: Of all the common resolutions, this one is my favorite, and also the one that gets dropped the most. When people are in the holiday spirit, they feel inspired to give, and then the inspiration fades when the Christmas lights come down. If you genuinely want to make a resolution to contribute more, here is what you need to do:

  • Pick a cause that you can relate with, whether it be the arts, the food bank, homeless shelters, a health-related nonprofit like the local Alzheimer’s Association office, a domestic violence shelter, a church, whatever you feel most connected with. If you choose a cause you care about, it will be rewarding and you’ll be more likely to dedicate your efforts.
  • Make a SMART goal related to that cause: “I will spend two hours every Sunday volunteering at the food bank.” “I will dedicate a half hour a week toward mentoring young women in a mentorship program.” “I will donate X amount of dollars each month from my paycheck toward the Breast Cancer Research Foundation.”
  • Do some research and find local organizations/branches supporting that cause, and see what ways there are to contribute that use your unique skills and passions. I do PR, so I look out for pro bono PR opportunities– for example, when I was an active member of my sorority, I used my social media skills to help my chapter fundraise for the Walk to End Alzheimer’s. If you enjoy leadership, maybe there are leadership opportunities in your area. See what I’m getting at?

In my opinion, sticking with this one won’t be hard if you start connecting with the cause and regularly contributing. Volunteer work gives you a sense of purpose that work/school can’t always give you, and for those of you thinking about this resolution, I hope I’ve made a good case!

What New Year’s Resolutions are you making this year? Are they any of the popular ones above? Or are they more personalized? Sound off in the comments if you have any of your own advice or questions on being resolute!



10 Productive but Fun Things To Do During Holiday Breaks (+Freebie!)

Okay, so a break is a break…but at some point you can’t help but open up your laptop again. Resist the urge to do actual work!! Instead, take the time to learn a new skill or develop your side passion. Sometimes, the best recharge comes from personal development. That sounded super lame, but whatever. It’s straight truth.

Here are some ideas to get you started!

1. Sign up for new blogs, newsletters, and podcasts.

It’s important to stay updated on industry trends, current events, expert advice, and inspirational stories. I subscribe to about ten different newsletters, which are a combination of daily news updates, inspiration, career advice, and creative boosts.

A few places to start:

From there, you can find more outlets specific to your industry! I follow PR Couture, a fashion PR blog, for updates on best practices and industry trends that are specific to my own career.

2. Learn basic coding.

I was always iffy on learning how to code, but then I was like, wait, it would be so badass if I knew how to write HTML and CSS and JavaScript and actually understand what the difference between each of those things is. I could be one of the #GirlsWhoCode!

Enter General Assembly Dash. This website offers free basic coding lessons, with fun projects that you’ll actually want to use, like a blog theme and a website. If it sounds intimidating, it’s because it is– coding was a scary, scary concept to me– but the website makes it super approachable and easy to follow.

3. Read a classic novel you’ve been meaning to read.

Ever tell yourself you’re really going to try knitting a scarf in time for Christmas, or that you’re definitely going to read The Great Gatsby instead of just watching the movie and pretending you’ve read it? And then you just never get around to it? Understandable during the busy work weeks. But no excuses now- you’ve got nothing but time, especially with all the plane flights and car rides of holiday travel. Do yourself a solid and read up!

4. Try a DIY project, be it a recipe, beauty hack or fashion trend.

All those projects you’ve been wanting to try but never had the time for? Now’s the time. Distress some jeans. Make your own homemade body scrub (like this coffee scrub that I recently tried!). Attempt one of those recipes you’ve seen on a Facebook video loop. Craft a letter board from a Pinterest tutorial.

5. Work on building your personal brand: Your website, portfolio, LinkedIn, blog, social media, any and all of the above.

Your personal brand is always a work in progress, but it won’t develop unless you put some thought into it. It’s easy to let your LinkedIn profile take the back burner when you’re not actively searching for a new job, but you never know when you will be, or when someone might approach you first!

Freebie alert:

I created a personal branding checklist that you can print out, to help you stay focused and get that shiz done.

Download the checklist here!

Personal Branding Checklist.png

6. Write letters. Not emails.

I love a good old-fashioned handwritten note, and these days, there’s nothing like getting an actual card and not an e-card. Plus it’s fun buying pretty paper from a pretty paper store. Don’t judge me. Just get yourself some nice stationery like the grown person you are, and write letters to people that you care about. It will make their week.

Pro tip: If you don’t already write handwritten thank-you notes after job interviews, you’re doing it wrong. Send the email only as a backup for the real deal!

7. Get the ball rolling on a new sport or hobby.

Always wanted to try kickboxing or knitting? Now your whole schedule is open. Once you get in the habit of a new sport or hobby, it will be something you can continue even when you get back to the regular routine. I started boxing over Thanksgiving break, and kept it up in classes twice a week at my campus rec center when I returned to school. Pro tip: Don’t let going back to work give you an excuse for stopping a hobby. It’s not hard to block off a couple hours a week for something that energizes you!

8. Go to the museum or zoo for some cultural experience.

The whole family can even come along: Go visit the new polar bear or the Monet exhibit. Museums and other cultural destinations are some of the best places to clear your head and feel inspired. Many creative and business-minded people get their best ideas from wandering around an art gallery or a theme park. It takes you out of your usual mindset, and gives you new ways of looking at the world. Plus it’s entertaining and just plain fun.

9. Clean out your closet.

Once winter rolls around, you start to figure out which sweaters you actually wear and which ones you can chuck. I like to sell my clothes at local vintage stores, and use the money to update my wardrobe for the spring. When I can’t sell, I donate. It’s great for your closet and for the environment, and possibly great for your wallet. Everyone wins.

10. Do some soul-searching.

Take yoga classes, start journaling, watch some TED talks. This is a good time to get to know yourself better, when you’re not distracted by the chaos of everyday life. It’s a lot easier to focus on mindfulness when you’re not busy answering emails or thinking about work projects. Once you focus on yourself, you’ll be able to better focus on others. Maybe you’ll find that you want to dedicate more time to volunteering this spring, or maybe you’ve realized you want to make a change in your career. Self-discovery sounds all New Agey, but it’s a real thing and it’s just as important as your “real” work.

I hope you feel more inspired to pursue different things this winter, and enjoy being semi-productive this season!



Why you don’t want to be normal

nor·mal: adjective. Conforming to a standard; usual, typical, or expected.

Well, who the heck wants that?

Today I wanted to talk about why it’s okay, and even better, to not be normal. Because for our entire lives, we have felt pressure to be normal. But the thing is, being normal might be the most overrated concept on the planet. Because since when has a normal person done anything groundbreaking? Since when does conforming to the standards mean pushing something further and making progress?
Quick personal story time:
I’ve spent a lot of my life struggling between being the weirdo and being the cheerleading captain. I usually ended up doing both. High school will tell you that the two are mutually exclusive, but I will tell you that they are not. I was probably the nerdiest cheer captain there ever was. I brought my AP European History textbooks to practice. It should have been disastrous.
But because I was a nerd, I was a great cheer captain. I spent time memorizing cheers, poring over YouTube videos and creating complicated, dynamic routines with the same drive that I put towards my Spanish homework. I was the girl that always had her headphones on, and my love for music helped me learn how to mix soundtracks for the perfectly timed stunt sequences that I made up. Rarely one to be at the party every weekend, I had free time to dedicate toward making my team look its best under the Friday night lights.
I definitely wasn’t captain because of popularity, that was for sure. But the routines I created are still used by the cheer team today, 5 years after I graduated.
Same thing went for my sorority. Joining a sorority seems like the ultimate conformity, but under the matching T-shirts are the most brilliant, compassionate, genuine people on earth, and they encouraged me to be my weird self. One time, on the night that we held elections for officer positions, I stood up in front of the whole chapter and told a story about the time I stepped in wet cement and got stuck because there wasn’t a Wet Cement sign. It was a very low point for me. The entire chapter died laughing, and that night they elected me PR Chair. My ownership of my own dorky moments are what made me stand out from 200 women.
Enough about me, let’s talk about you.
So we’ve established that being yourself and taking ownership of the things that make you stand out are what will help you succeed as a leader. Still with me? Cool. Let’s talk about getting there. Because let’s face it: It’s not everyone’s first instinct to let their freak flag fly. If you want to work on embracing your unique qualities that set your apart, this one’s for you.
Here’s what you gotta do:

Let go of people who have criticized you for being different.

Some people will just live for taking other people down, and that’s not ideal, but it’s the world we live in, so you’re going to have to let things roll off your back. So what if someone thinks it’s weird that you spend so much time listening to musicals or going on outdoor hikes? They can go be bored while you develop your cultural sensibilities and appreciation for nature. So what if you dress up for class when everyone else wears Nike shorts and sweatpants? You probably have a better fashion sense and will be ready to rock the real world, while I will be adjusting to life without my yoga pants. The point is, people get intimidated when someone is unique, and you can’t let that stop you.
Surround yourself with supportive people, and you’ll find that you are so much better off.

Nurture the skills and activities that make you happy.

I actually kind of hate the word nurture, because it’s not like we’re all plants, but whatever. It makes the most sense here.
Make a list or draw out all of the things that make you happy. My list includes things like 80s music, helping people, beauty products, reading books, seafood, art, ballet class, and public speaking (yes, public speaking. Told you I’m weird. We’ll get to that in a second). Then, evaluate how much time you dedicate to each of those things. If you love yoga, do you go to yoga class as often as you’d like? Are you missing out on opportunities to teach yoga? See where you can do more to develop your unique passions.

Figure out what strengths you have that other people don’t.

You know the Pussycat Dolls song that goes, “Don’t cha wish your girlfriend was hot like me?” Make your own version of that song: “Don’t cha wish your girlfriend had a knowledge of Led Zeppelin like me?” Not as catchy but a lot more fun.
Here’s another personal example: I love public speaking. I think it’s a great time. Meanwhile, most other people fear public speaking more than they fear death. Therefore, this is one of the things that makes me not normal. But it’s also great, because once I’m in the Working World, I’ll be comfortable giving presentations, and one day I might be in a position where I’m one of those big-shots that give motivational keynote speeches at conferences. Boom. Weirdo wins.
Find your version of public speaking. Figure out what you can do that most other people in your field can’t. Everyone has something.

Find inspiration in fearless role models.

For me, it’s Kelly Cutrone, whose book Normal Get You Nowhere helped inspire this post. She’s one of the most badass women in the PR game, so there’s that. I’ve also been inspired by fictional characters, like Carrie Bradshaw and Blair Waldorf. Carrie made it cool to be a writer. Blair made it cool to care about grades and success. Not that I needed permission to feel okay caring about these things– but it helped to see my own qualities reflected in strong women, real or not. And then I became my own superhero.

Become your own role model.

Once you’ve embraced yourself and developed your strengths, it’ll be your turn to inspire others. Mentor a younger worker in your office. If you’re still in school, mentor younger sorority members or people in your degree program. Once you become an expert, or leader, or business owner, or whatever it is you want to be, you can pass it on to someone else. It’s amazing how much inspiring someone else will make you realize how awesome it is to be yourself. Unapologetically, one hundred percent yourself.

Cheers to being weird! What qualities have you learned to embrace?



How I landed my first fashion internship

It’s never too early to start your dream career, especially when it’s a tough industry like fashion. The problem is, you have the catch-22 of getting entry-level experience: To get experience, you need experience. So how do you go about getting your first job or internship when you don’t have a previous experience? WHAT IS THIS CONSPIRACY??

What they don’t tell you is that you do have previous experience. Maybe it’s not an internship, but by the time you’re in college looking for internships, you’ve got plenty of valuable stuff under your belt, from school to extracurricular activities, to your personal passions and interests. The trick is packaging. Yup, packaging. It’s all in the presentation.

After lots of trial and error and Internet research, I was able to spin what little experience I had into resume gold. I turned my after-school retail job and my one year of college education into the first internship of my dreams at Note To You Little Sister (NTYLS), a San Diego-based online fashion retailer with killer clothes and an amazing brand story.

Here’s how I did it:

The internship search

Finding your passions and shooting for the moon and all that

It’s a rough time applying to summer internships as a sophomore. You’re competing with people who have eons of experience ahead of you. But I was both stubborn and stupid, which isn’t a bad combination when it comes to the gutsy experience of going for jobs way beyond your reach. Because guess what? You’ll get rejected, but you never know where you’ll get accepted. I applied to PR agencies that would probably not even give a junior in college the time of day, but what did I know? I just kept trying.

Tip: Start with what you’re naturally interested in, and go from there. Make a list of everything you want to apply to, even if you don’t think you’re qualified yet.

I knew I wanted to work in fashion, so I applied to big fashion brands like Free People, Nordstrom, and also smaller boutiques that I found on Instagram and just Google. I made a spreadsheet of all my dream jobs and internships, from ones I thought I had a reasonable chance with, to ones I had no business applying to. And I ended up landing one of the internships I thought I had no business applying to. You are not wasting your time if you really care about the places you apply to.

The resume

Standing out both visually and verbally

Knowing I had to stand out even more as a sophomore, and because I was applying to a creative industry, I designed my resume with some flair. I used Canva to create a gorgeous, personalized resume that was so unbelievably extra I couldn’t even believe what I had done. But guess what? BEING EXTRA WORKS. Job searches are the time to be extra, ladies and gentlemen.

(Are there any gentlemen reading my blog? I have no idea, to be super honest.)

Then, I had to make the content sing. Since I was focusing on fashion jobs, I focused my experience on fashion. My first job was at a local clothing store, so that was great, but I also had to connect my jobs as a cashier at the campus bookstore, a ride operator at Legoland, and a writing tutor. Not as easy. Yet there are so many ways to make connections– for example, with the writing tutor position, I described how I build relationships with each unique individual that comes in for tutoring, and connected that with managing client relationships in PR.

Tip: Think about how your experiences can directly apply to the job you want, even if it doesn’t seem applicable at first.

At your first job in Hollister (or Taco Bell, or wherever), you may think that all you did was fold clothes and operate a cash register. But there’s more to it, so don’t sell yourself short. You have experience working with customers. You worked on a team. You addressed problems and handled challenges that came up.

The cover letter

Being direct and being different

How many cover letters in fashion do you think have the phrase, “I have a passion for fashion”? I would literally guess that 90% of them. And the people in charge are tired of it. They’re also tired of cover letters that aren’t personalized.

Tip: Cookie cutters are for cookies, not cover letters.

When sending out applications and emails, I always, ALWAYS started with a personal connection to the company, and then made everything I talked about directly relate to what I could do for that company. NTYLS was founded by sisters, and operates with the mission of offering sisterly advice and hand-picked clothes. When applying, I told the founders that I related because my own sister and I steal each other’s clothes, and I genuinely loved what they were all about.

The portfolio

Fake it ’till you make it (in a good way)

Don’t have professional work samples yet? Make them up. I don’t mean lie– I mean impress the company you’re interviewing for with work samples that you created on your own as if you already worked there. For example, when I applied to places like Nordstrom and Free People, I sent a press release announcing Nordstrom’s new fall boot looks, with actual photos and links to shoes they carried. For FP, I wrote a pitch as if I were pitching Free People products for a holiday gift guide to an editor at Refinery29. And for NTYLS, the job I got, I wrote copy for an advice column I saw on their website. The devil is in the details, and you can show the company that you did your research.

Tip: Use your resources to look as professional and polished as possible.

I didn’t have enough school training yet to know exactly how to write a press release or a good pitch, but thankfully Google exists and you can learn a thing or two yourself! Be confident that you are capable of more than you know!

The interview

Show up prepared. In fact, overprepared.

I don’t actually think it’s possible to be overprepared for an interview. Beyond the typical answers to interview questions like “Tell me your greatest accomplishment” and “What do you think makes you different from other candidates?” I came in armed with knowledge of everything there was to know about fashion and NTYLS.

I made a list of fashion industry trends and my favorite bloggers, and scoured the NTYLS website and social media to prove I understood the company and meant business. During the interview, I referred to specific things, like a kimono I saw for sale on the site or an Instagram post. My interviewer let me know later that very day that I was hired.

Remember that you should have all the confidence in the world. After all, if you’re applying to internships early in the game, you’re already proving that you can think one (or two) steps ahead. 

Coming up next, I’ll post about my experience in the fashion world, and how I eventually made the move to beauty!


Breaking into your dream industry

We’ve all got dreams about where we want to be. For some, it’s the beach. For others, it’s In-N-Out (me, 90% of the year when I’m away at school in Missouri). And for so many, it’s working in the fashion and beauty industry. Which happens to be one of the hardest, most competitive fields to be in.

Many people ask me how I ended up doing PR for fashion and beauty retailers. The simple answer to give is that if you’re passionate enough about something, the rest follows. I’ve always been inspired by fashion retailers, magazines and bloggers, and I was naturally doing my thing following online fashion retailers when I discovered NTYLS. They just happened to be hiring for a Marketing Communications Intern. I just happened to love their style and their story. And the founders just happened to love my style and story when we met over coffee.

But that’s not the whole way it happens. Yes, I got totally lucky, but if I hadn’t been actively searching for places to draw inspiration from, and if I hadn’t put myself out there, and if I hadn’t spent a thousand hours working hard on my writing and marketing skills, there’s no way I would’ve gotten my first fashion gig. And there’s no way that gig would have led to my next gig at Ulta Beauty, my big break in the beauty industry, or Ketchum, my big break in the agency side of PR.

Landing your dream job in the place you’re passionate about is completely possible, even probable. But the pieces of your puzzle won’t fall into place unless you get the pieces first. Here are my pointers for working hard and sending good vibes to the universe:

  • Be genuine. Before I was hired at Ulta Beauty, one of my interviewers asked me who my favorite beauty bloggers were, and what my favorite makeup brands were (of course I said the Urban Decay Naked Palette, like the majority of girls in the United States). If you really do care about the industry, you’ll have no problem being enthusiastic and knowledgeable. And your employers will see it.
  • Search for opportunities, and make doors open even if they look closed. An amazing job isn’t going to drop into your lap one day while you’re eating your In-N-Out burger, unless you look like a model and a scout discovers you, in which case, can I switch lives with you for a year before I go back to eating In-N-Out? If you’re a normal person, you’re going to need to dig, dig, dig for opportunities. Make a list of places you’d love to work for. Keep an eye out for openings, or even reach out and pitch your talent to them. You never know when someone might need you. When I got the Ulta internship, it’s because my eyes were open and I saw the LinkedIn job posting, not because a recruiter plucked me from obscurity.
  • Work, work, work, work, work. Says Rihanna. Listen to her. Yes, it should be fun pursuing your passion, but it also comes with developing serious skills. The most successful people spend a lot of their free time doing the hustle instead of watching Netflix, and the people who say you’re too obsessed with your career are the people who are in disbelief when you end up landing your dream. Practice, practice, practice, and you’ll find yourself rising above everyone else who just does their required work and calls it a day.
  • Find a support system. I would not be blogging about reaching my dream career if I wasn’t surrounded by friends and family who are 110% behind me and my craziness. My boyfriend, bless his heart, knows to expect my frantic phone calls about things he knows nothing about (such as the Urban Decay Naked Palette). And he knows how important it is that I do what it takes to make things happen. Nothing can replace that, and you need it.
  • Figure out what sets you apart. What are you good at, that other people aren’t? For me, it’s being able to learn a lot of info in a little bit of time. Or walking into a room and getting along with just about any stranger there. Or putting myself into anyone’s shoes so I can write from their perspective. These things are hard for many people, and I use it to my advantage when seeking out opportunities. Find your unique strengths, write them down somewhere, remember them when you write cover letters, go to interviews, or go to the office.
  • Always send positive energy. Attitude is everything, and when you’re going for a competitive field, so many people want your spot that nobody with a negative attitude ever makes it. When you love the universe, the universe loves you right back. It’s a simple concept that everyone knows, but not everyone can practice.



Motivate yo self

You’ll figure out pretty fast that 90% of the people in this world do things because people tell them to. I made that statistic up, but I would bet that it’s close to the truth. Few of us actually care enough to tell ourselves what to do, and when we do, others think it’s weird. But whatever. Let your freak flag fly. Because when you’re able to tell yourself what to do instead of waiting for someone else to, that’s how you become the boss.

Easier said than done, though. Which is why not everyone can be a boss.

It’s all fine and good to say you’re a driven self-starter, but it’s another thing to actually be one.

It means not sleeping in until your first obligation (11 a.m. class) and getting your butt out of bed to work on a paper at 9. It means waiting to binge-watch Riverdale until a night you don’t have anything else you need to be doing. And it means learning how to manage yourself, because you are a human being and not a machine that can automatically sit and do stuff. Here’s how:

Get the crappy stuff out of the way before you do the fun stuff.

You might be super excited to write a blog post or do an interesting project or get started on a paper that actually sounds fun, but to really focus, you need to clear out the cobwebs. If you have boring things hanging around in the back of your mind, it makes it harder to really enjoy doing the other things. So just do all the things.

Treat yo self.


If I have something to look forward to, it’s a lot easier to try to get things done. I’ll tell myself a goal– like, answer those emails you did not want to touch– and then once I get to that goal, I’m free to take the longest shower of my life and spend the rest of the night painting my nails, grabbing ice cream with BF, and/or watching the latest leaked Game of Thrones episode. Block out time for something fun– like, going out with friends at 9– and then tell yourself you need to get everything else done before that time.

Don’t multitask.

I repeat: Do. Not. Multitask. Seriously.

I know you really, really want to multitask. Don’t do it.

They have done the studies and the facts are the facts: Multitasking does not help you. It only hurts you. It makes you so much less productive, because the time you spent shifting your attention to a new task is time you can spend on your current task. I know you think you can be a superhuman and those facts don’t apply to you, but you are a human being and you are just simply not built to do it. More on this later, because I can take a whole blog post just on this.

Alternatively, build out 20-30 minutes at a time just on one specific task. And if you’re feeling flow, just keep going.

Get out of your house.

I’m currently sitting outside the library, because on my way home I randomly saw an open table and decided to sit down instead. I have accomplished so much more in my hour outside than in five hours on my bed. Find your happy place for work– it shouldn’t be the same as your happy place for relaxation. I don’t care if it’s the library, Starbucks, or even your car dealership while you’re waiting for an oil change. I do that sometimes. Oil changes are some of my post productive hours. Go ahead and laugh. I’ll be sitting in a quiet lounge drinking free coffee at Toyota.

Practice yoga and exercise.


If you’re just sitting like a bump on a log all day, you’re going to put yourself in a slump where you never reach the right state of mind to work. This shouldn’t be hard on yourself– if it’s too much of a pain to get to a gym during your working hours, set up a yoga mat by your desk and take 20 minutes to breathe and stretch. It will make a world of difference. I personally don’t know how to teach myself yoga, so don’t let that stop you. Go on YouTube and find a free class. I like this one for a quick detox.

Yoga not your style? It’s not always mine either. Go to a spin class. Play football. Or literally just exit your building and walk for five minutes around the block. Just do something active, even if it’s the last thing you think will help, because even just a few minutes of exercise can get the brain going.

Get started.

Just start. Tell yourself you don’t even have to finish it. Because once you start on a task, even without the intention of spending a lot of time doing it, you’ll be surprised how much easier it is just to keep going and finish it. Starting is the hardest part, and it’s also the easiest, so do yourself a favor and trick yourself into doing it by starting it.

Anyone else have ideas for staying self-motivated? Anything weirder than going to a car dealership? Please spill.







Continue building your career at school

It can be frustrating spending the summer in the ~adult world~ at an internship, only to have to go back to school in the fall. I’ve spent the past three summers doing internships, and every time I went back to school, it felt like I was putting my life on hold instead of getting ahead. But this isn’t the right way to think (you are in school to get your degree and therefore get ahead, after all), and you can still take advantage of your time in school by developing new skills and gaining different experience.

Which sounds like bullshit, but I am not here to bullshit you. Some people spend college doing the minimum, which involves skipping lectures and selling your textbooks halfway through the semester to buy a burger (guilty as charged on the latter). You are going to spend it possibly doing those things, but also still growing on a personal and professional level. You can have it all. You can enjoy a burger bought using blood textbook money and simultaneously become extremely hireable.

Sound too hard? Here are a few different plans of action for continuing your career while still making it to class and slaying that degree:

Plan A: Continue your work for the company you interned at

If you have a strong desire to keep working your internship and think you can handle it (school is, like, hard sometimes), ask if there’s a way you can continue after class. If you’e in the area, you can offer to stay on part-time at the office, or you can help out remotely. I had one internship that let me extend my internship through fall and work virtually from school, since I didn’t have to physically be in the office to do my job effectively. It will depend on your industry, relationship with the company, and geographical/time constraints.

Pro tip: Give them a reason to let you stay on– pitch your contributions and show them that they still need you!

Plan B: Freelance for local businesses and nonprofits

If continuing the internship isn’t an option, you can also take on freelance work. Into music and event promotion? Offer to help out your local concert venue. Enjoy shopping and social media? Ask around at the fashion boutiques in your town to see what you can do for their Instagram. Do you already feel passionate about a nonprofit in your area, and think you can contribute your professional talents to their cause? Volunteer on a whole new level. My sorority works with the Alzheimer’s Association, for example, and I would love to do PR for them while I’m in grad school.

Plan C: Work on your resume and personal brand

This actually should’t be a Plan C; it should just always be an ongoing focus as you start out in your career. It takes serious time and energy to update your LinkedIn profile, re-design your resume, maintain a personal website and construct a portfolio. Or at least, if you’re doing all of these things right. In school, you’ll have more time on your hands than when you’re working a full time job, so take this as an opportunity to spend time on yourself.

Also, remember that you just finished your internship, so it’s important to update everything with that new position under your belt! Know it’s a pain. Just do it.

Plan D: Learn and develop new skills

At your internship, did you realize you could work on certain areas to make you stronger in that industry? Now is the time to work on those areas. I learned over one summer that Excel spreadsheets are a major part of entry-level work in PR (Surprise! Sometimes your dream job involves things you thought you were avoiding). So now I know to focus more on learning the ins and outs of Excel, and it’ll make me an even stronger candidate since many PR/journalism/communication majors don’t think to learn it. There are plenty of online resources for teaching yourself skills, and taking the time to develop those skills while everyone else was snoozing through class will set you apart.

2017-2018 is going to be an amazing school year, and you can make it an amazing professional year, too!