Dear crazy ambitious people: This site is for you.

As I began writing this new blog, I had to think: Who is this site for?

If you’re reading this, and you’re looking for inspiration to absolutely DOMINATE at whatever you aspire to doing, this site is for you.

If you’re a hustler looking for your next project to tackle, this site is for you.

If you’re a creator and innovator looking for the next trick up your sleeve, this site is for you.

And if you’re a motivated self-starter (how many times have you seen THAT on a job posting?) looking for a like-minded 20-something who has been there and done that, and then some? This site is for you.

My name is Alex, and I’m the magical age of 21. I’m a master’s student working in beauty and lifestyle public relations, and after finding my dream career so early in life, I want to be a resource for other women with crazy ambition.

I’m not going to pretend I know everything there is to know, but I’m going to tell you what I do know. And I’m going to learn from you, dear readers, in return. Because PR (and life in general, really) is about living on the learning curve– none of us will ever know everything there is to know, and that’s the exciting part of what we do. We’re all in the same boat, and here to help one another. So this site is for everyone out there ready to take this on together. Welcome to Caffeinated Californian: your almost-expert source on the life of a working woman ready to dominate and always caffeinate.

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